Richie Rotten championship belt with the RR plate and the words Champion’s Identity

By Richie Rotten

Richie Rotten championship belt front plate reading Champion's Identity

Champion's Identity™ A champion's mindset for anyone facing pressure

Four parts: belief, perspective, choice and response. Together they shape how you respond when life knocks you down, and who you choose to be next.

Champion’s Belief

How it works

How the four parts work together

When life knocks you down, all four come into play. What you believe shapes what you see. What you see shapes what you choose. What you choose becomes how you respond.

Every response builds the next belief

Under pressure, people fall back on who they believe they are.

A Champion’s Identity™ changes what people fall back on when the pressure hits. That’s why the change lasts after the room clears and the motivation wears off.

Belief

You believe in yourself first, no matter who does or does not believe in you.

“No matter who does or who does not believe in you, always believe in yourself!”

What this part covers

Removing limiting beliefs

Replacing them with more helpful beliefs

Moving from “I can’t” to “How can I?”

Self-confidence that holds when others doubt you

Perspective

Say ‘I get to’ instead of ‘I have to.’ See challenges as stepping stones instead of roadblocks, and be grateful for the small things.

“When you change your perspective you can change your life.”

What this part covers

Keeping life in perspective

Stress and thought management

Seeing failures as learning experiences

Looking at the positive: “I get to” instead of “I have to”

Choice

At any moment, you have the power to make a different choice. Every choice you make helps develop who you will become.

“I believe life is a series of choices you make.”

What this part covers

Choosing the identity you move forward in

Taking responsibility and owning the decision

Planning and realistic, achievable goal-setting

Telling what matters from what matters less

Response

When you get knocked down, you control what you do next. You get up and take the next step.

“You can’t always control what happens to you, but you can control how you respond.”

This is the kick-out moment. You are on your back and the count has started. You reset, you choose who you are, and you respond before three.

What this part covers

Controlling emotions under pressure

The reset: pause, breathe, choose, respond

Getting back up after setbacks

Focus and time management when it counts

This is the kick-out moment.

You are on your back and the count has started. You reset, you choose who you are, and you respond before three.

Where to build it

Three ways to work with Richie

The same four parts, built for the room you’re in.

For the whole room

Keynotes

A main event for sales kickoffs, sales meetings and leadership events. Everyone leaves with the four parts and a shared language for them.

See the keynotes

For one team

Workshops

Time to practice the four parts together, on the problems your team is facing right now.

Explore workshops

For you

Coaching

One-on-one mindset coaching for when life has knocked you down and you’re ready to get back up.

Get coaching